Filed under: Detroit Auto Show, Convertible, Coupe, Hybrid, Sedan, SUV, Marketing/Advertising, Crossover, Luxury
Oh boy, this is about to get confusing with a capital Q.
Infiniti has just announced a brand-new scheme that calls for completely new model names across its entire lineup of vehicles. Making things even more difficult will be the fact that all coupes, convertible and sedans will get a Q prefix while all crossovers and SUVs will be prefixed with QX.
Further muddying the waters, previous engine displacement monikers will be replaced by a double-digit number "representing hierarchy within the range." Put less simply, the slot in the lineup currently held by the G Sedan will be called Q50 while the G Coupe and Convertible will be called Q60. Q70 will replace the M Sedan at the top of the automaker's lineup of cars.
On the truck side, the range-topping QX is now the QX80. Sitting below is the QX70, which was formerly the FX, then the QX60 that used to be the JX and finally the QX50, which was but is no longer the EX. Qonfused yet?
Getting back to the G... excuse us, Q50, this is the new sedan that Infiniti had previously announced would be debuting at the 2013 Detroit Auto Show. Best we can tell, this is a replacement for the old G Sedan, and it will sit below the currently available G Coupe and G Convertible, which will be renamed Q60.
The Q50 will be the first model from Infiniti to fall into the new Q-based naming convention, with the rest of the automaker's lineup falling into place as 2014 models are announced. Infiniti said on a conference call that this move was necessary as the brand branches out beyond the United States.
"This strategic change reflects Infiniti's desire for clarity and cohesiveness," says the press release, which you can read below. Hopefully, that will clear everything up for you...
Continue reading Infiniti queues up questionable Q and QX naming scheme
Infiniti queues up questionable Q and QX naming scheme originally appeared on Autoblog on Mon, 17 Dec 2012 19:00:00 EST. Please see our terms for use of feeds.
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