Mini Wants to Position JCW as Full-Fledged Performance Sub-Brand, Sell Diesels in the U.S.

Prior to his current job as head of Mini, Kay Segler ran BMW’s M division. It seems almost obvious, then, when he tells us that he wants JCW to serve the same purpose for Mini that M does for BMW. Once the JCW Countryman arrives, Mini will offer John Cooper Works packages for all of [...]

Source: http://feedproxy.google.com/~r/caranddriver/blog/~3/vosbsW6OcVE/

Sterling Burton Marlin Mark Anthony Martin Jeremy Allan Mayfield James Christopher McMurray