BMW Announces M Performance Parts Accessory Division; What Makes It Different? [Geneva Auto Show]

Earlier today, BMW announced the arrival of BMW M Performance Parts, a new line of powertrain, suspension, aerodynamic, and cockpit components that will trade under the iconic “M” badging. The idea behind using M is to further reinforce the sub-brand’s appeal to performance enthusiasts, says BMW, although some will surely see this extension as a [...]

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David Carl Allison Gregory Jack Biffle David Lee Blaney Michael Duane Bliss