Tuesday, January 17, 2012
Caraviello: When NASCAR's 'silly season' went crazy
Eleven years ago, the NASCAR race team then known as Roush Racing made an announcement of a sponsor change on its flagship No. 6 car. Valvoline was leaving, and the Roush organization had struck a megabucks deal with pharmaceutical giant Pfizer to advertise a certain little blue pill on the hood of its vehicle beginning the following season. Jack Roush and Mark Martin revealed the new paint scheme in a splashy unveiling prior to the July race at Daytona International Speedway -- a full seven months before the car would take to the race track.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment