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Monday, April 23, 2012
Seat Ibiza Cupra Concept: VW Group’s Euro-Market Alfa Fighter [Beijing Auto Show]
The Spanish brand Seat has historically been the weakest of the Volkswagen Group’s portfolio. For decades, the manufacturer license-built Fiat products; VW bought Seat in the 1980s to be an entry-level brand, but Ferdinand Piech’s wish to transform it into an Alfa Romeo fighter never fully materialized. Yet. Seat is honing its sporty credentials, and [...]
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